Department of International Business at the Prague University of Economics and Business (VŠE) proudly announces the success of its students at the prestigious POPAI Student Awards 2025. The results were revealed during POPAI Day 2025, an international event held on Thursday, 27 November 2025, at the O2 universum Congress Centre in Prague.

In the category In-Store Communication Campaign Concept, focused on Coca-Cola Cherry and targeting Generation Z, VŠE students Václav Pavlů and Karolína Štaflová from the Faculty of International Relations secured second place. Their project, titled “There’s only one original — but many flavours,” was developed based on a real brief provided by Coca-Cola HBC Czech Republic and Slovakia.

The first place in this category was awarded to Anna Darebníčková from Tomas Bata University in Zlín, Faculty of Multimedia Communications. Despite narrowly missing the top position, the strong performance of VŠE students sets an ambitious target to reclaim first place in future editions of the competition.

The POPAI Student Awards 2025 saw participation from 14 teams representing five universities, with three teams from VŠE. The competing projects were prepared as part of the Brand Management and Account Management course within the Commercial Communication minor, taught at the Department of International Business, Faculty of International Relations.

The POPAI Student Award is part of a long-standing collaboration between POPAI Central Europe and students from secondary and higher education institutions. The 2025 edition marked the 19th year of this respected competition, which recognises innovative concepts in retail and in-store marketing.

The Department of International Business congratulates all participating students on their excellent results and professional representation of VŠE.