Eastern Moravia offers a slower, more enchanting side of Czechia. Between vine-covered hills, wooden folk cottages, and elegant spa promenades, the region feels like a living fairytale. Rich history, vibrant traditions, and breathtaking landscapes make it one of Czechia’s most underrated travel gems. Here are five destinations that highlight its charm.

Zlín: A Modernist City Shaped by Baťa

Zlín is an open-air showcase of functionalist architecture and industrial heritage. Once the hub of Tomáš Baťa’s global shoe empire, the city’s skyline is marked by the iconic Baťa skyscraper and rows of red-brick factory buildings. Beyond its design legacy, Zlín is surrounded by rolling hills, leafy trails, and scenic viewpoints, making it ideal for travelers who love culture and nature in one place.
Don’t miss: Kavárna Továrna, a cozy café inside a former Baťa factory.

Rožnov pod Radhoštěm: A Step Into Wallachian Tradition

Set at the foot of the Beskydy Mountains, Rožnov pod Radhoštěm feels like a living storybook. Its famous Wallachian Open-Air Museum—the oldest in Central Europe—recreates traditional villages with wooden cottages, mills, and chapels that bring Moravian heritage to life. The town’s lush valley setting and folk festivals make it a favorite for culture lovers and families.
Don’t miss: Koliba Kordulka, serving hearty regional dishes made from local ingredients.

Uherské Hradiště: Wine, Colorful Streets, and Cultural Festivals

This charming wine town offers cobbled streets, colorful baroque facades, and centuries-old wine cellars where visitors can sample authentic Moravian reds and whites. The area is rich in Great Moravian history, with nearby sites like Velehrad and Modrá offering cultural depth. Local cafés and wine bars create a warm, community-driven atmosphere.
Don’t miss: Víno Pod Věží, known for its excellent bottled and draft wines.

Luhačovice: A Timeless Spa Town for Relaxation

Luhačovice blends wellness, architecture, and nature into a peaceful retreat. Known for its healing mineral springs—especially the iconic Vincentka—the town is filled with tree-lined promenades, Art Nouveau villas, musical fountains, and forested paths. It’s a perfect escape for travelers seeking rest, scenic walks, and small-town charm.
Don’t miss: Jizba Luhačovice, a café-shop offering artisan ceramics and specialty coffee inside a historic villa.

Kroměříž: Culture and UNESCO Elegance

Kroměříž is an accessible cultural getaway with stunning Baroque and Renaissance architecture. Its crown jewel is the Archbishop’s Palace and its exquisite UNESCO-listed gardens, featuring ornate flowerbeds, fountains, and sculpted greenery. Art enthusiasts can explore masterpieces at the Kroměříž Gallery, while the city’s arcades, markets, and quiet garden paths reflect authentic Moravian atmosphere.
Don’t miss: The Mirror Labyrinth on Velké náměstí, offering playful kaleidoscopic illusions.

A Region Worth Slowing Down For

Whether you're drawn to wine, wellness, or folk traditions, Eastern Moravia rewards travelers who take the time to explore. Each destination reveals a personal, intimate side of Czech life—beautiful in every season.